5 June 2023 ∙ 12 minutes of reading time
Advertising fraud is one of the biggest concerns of the ad tech industry. In 2020 alone, ad fraud inflicted economic losses of $35 billion worldwide. And compared to the global digital advertising market, which is estimated to be $333 billion, ad fraud takes up more than 10% of the total market. With more investment flowing towards digital […]
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21 February 2022 ∙ 12 minutes of reading time
Any company, whatever its size and sector of activity, needs to deploy a communication strategy to gain visibility, popularity, and notoriety. Communication agencies are there to accompany you in this quest and to help you reach your sales objective. But what are the rates of these agencies and how to choose your provider? What Is […]
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25 August 2021 ∙ 4 minutes of reading time
For a company to be visible, it must broadcast its messages on the right communication channels. This is where media buying and media planning come into play. Indeed, what is the use of creating advertising if nobody sees or hears it? Of course, creativity has a huge role to play in the success of an […]
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26 April 2021 ∙ 7 minutes of reading time
The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within, that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news productions. These are the prominent bastions […]
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28 July 2020 ∙ 6 minutes of reading time
Countless hours are spent trying to create original advertising. However, no matter how creative your ads are, if they don’t reach the right audience, then its potential to attract customers would be wasted. With media buying, you can make the advertisement more effective by showing it to your target audience. Let’s dive deeper into what […]
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10 July 2020 ∙ 8 minutes of reading time
One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.
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10 July 2020 ∙ 5 minutes of reading time
Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!
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27 April 2018 ∙ 8 minutes of reading time
For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]
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