Quirkraft
We're unapologetically here to give the industry a swift kick in the clichés.
At QuirKraft, we're not your run-of-the-mill digital creative agency; we're your partners in quirkiness. Picture us as the mad scientists of marketing, the wizards of design, and the mischief-makers behind unforgettable campaigns. We're the bridge between your brand and the world, connecting you with your target audience in ways that are as fresh as a cool breeze and playful as a room full of kittens. 10 people in their team
Speaks Chinese, English
29 projects in their portfolioWorks remotely across the globe
Sortlist member since 2024
Founded in 2023
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Services
20 services offered by Quirkraft
Description Social Media Marketing
For Facebook, Instagram, TikTok & LinkedIn
1. Strategy Development:
Market Research: Analyzing the target audience, competitors, and current market trends.
Goal Setting: Defining clear, measurable objectives (e.g., brand awareness, lead generation, sales).
Content Strategy: Develop a content calendar, including types of content (video/static/GIF posts, whichever is applicable), frequency, and themes.
2. Content Creation:
Creative Design: Produce high-quality visuals, videos, and graphics that align with the brand's identity.
Copywriting: Compelling captions, posts, and messages that resonate with the target audience.
3. Execution:
Scheduling: Scheduling of posts based on content calendar planning.
Community Management: Actively respond to comments, messages, and mentions to build community and trust.
Influencer Partnerships: Collaborate with influencers or brand ambassadors to reach a broader audience.
4. Social Media Report
Performance Tracking: Monitor KPIs such as engagement rates, follower growth, website traffic, and conversion rates.
Data Analysis: Use insights to understand what works and what doesn’t, making data-driven decisions.
Reporting: Provide regular reports to stakeholders, highlighting successes and areas for improvement.Skills in Social Media (15) Content CalendarMonthly ReportingFacebook Community ManagementLinkedIn Community ManagementInstagram Community ManagementSocial Media ContestInstagram MarketingFacebook Business ManagerSocial MarketingFacebook Marketing+5Works in Social Media (17) Clients in Social Media (17) SnuggleHousehold Products | internationalMarks & SpencerBeverage | regionalCIFHousehold Products | internationalCloseUpConsumer Electronics | international
Learn more about Social MediaDescription Graphic Design
POSMs | Social Media | Flyers & Posters | E-Commerce Posters | Packaging Design | Web Design (UX/UI)Skills in Graphic Design (24) Logo RetouchingLeaflet DesignPromotional PosterGraphic Design ServicesGreeting CardsCreative Graphic DesignProposal DesignGift Card DesignPhotoshopDigital Artwork+14Works in Graphic Design (19) Clients in Graphic Design (19) Marks & SpencerBeverage | regionalOLLYPharmaceuticals & Biotech | localCloseUpConsumer ElectronicsHorlicksBeverage | local
Learn more about Graphic DesignDescription Copywriting Services
Blogposts | Articles | Website | Social Media Captions | eDM CopiesSkills in Copywriting (4) Article WritingWriting ServicesContent WritingCreative CopywritingWorks in Copywriting (4) Clients in Copywriting (4) CloseUpConsumer Electronics | internationalFonterra BrandsFood | localThe Good CartRetailThe Good CartRetail
Learn more about CopywritingDescription eDM Marketing
1. Campaign Planning -- Types of campaigns
Automated eDMs through Shopify Email Marketing: Generate automated eDMs for e-commerce such as abandoned cart, abandoned check out, new subscriber welcome emails.
Weekly eDMs: Creating eDMs through new promotions of the week with target audience filtering to ensure best performance.
2. Email Design and Copywriting:
Template Design: Creating visually appealing and mobile-responsive email templates that align with the brand’s identity and provide a seamless user experience.
Compelling Subject Lines: Writing attention-grabbing subject lines that encourage recipients to open the email.
Personalization: Using the recipient’s name, past interactions, or preferences to tailor the content and make the email feel more relevant.
Clear Call-to-Action (CTA): Including a prominent and persuasive CTA that guides the recipient toward the desired action, such as clicking a link, making a purchase, or signing up for an event.Skills in Email Marketing (9) Email Marketing CampaignEmail Template DesignMailchimpDirect MailingOutbound MailingEmail CopywritingBulk EmailNewsletterEmailingWork in Email Marketing (1) Client in Email Marketing (1) The Good CartRetail
Learn more about Email MarketingDescription Influencer Marketing
For Instagram, TikTok & LinkedIn
1. Sourcing:
Influencer selection: Choosing influencers whose audience aligns with the brand’s target demographic, ensuring relevance and effectiveness.
Influencer tiers: Mega, Macro, Micro, Nano
2. Campaign Strategy:
Goal Setting: Defining clear objectives, such as increasing brand awareness, driving traffic, boosting sales etc.
KOL Deck: Stipulating said goals in layman's terms and execution objectives. This includes adding mockup draft or inspirations, and caption directions for KOL's clear reference.
3. Performance Tracking:
KPIs and Metrics: Monitoring key performance indicators such as engagement rate, follower growth, website traffic, and conversion rates to measure the campaign’s success.
Reporting: Reports on the above metrics to analyze what worked and what didn't to bring this learning for the next campaign.Skills in Influencer Marketing (13) Micro InfluencersInfluencer Content ValidationInfluencer SelectionNano InfluencersInstagram InfluencerSocial Media InfluencerInfluencerInfluencer RecruitmentMacro influencersInfluencer Strategy+3Works in Influencer Marketing (2) Clients in Influencer Marketing (2) CloseUpConsumer ElectronicsHorlicksBeverage | local
Learn more about Influencer MarketingDescription E-commerce Marketing
Promotion Management
- Run campaigns to encourage reviews from customers
- Run campaigns to promote referrals
- Propose impactful and feasible ways to hyper-scale sales revenue (UX/UI, Promotions, eDM pipelines)
- Operationalize Shopify backend promo settings and refresh store-front banners to align with agreed monthly promotions
Stock Management
- Upload SKUs into the system via SelluSeller
- Listing clean-ups: Includes refreshment of listing photos (if applicable), clearing OOS/discontinued items from back-end
- Creating new bundle listings on SelluSeller to link it back to Shopify Product Pages
- Ensuring all stocks reflected on Shopify back-end are aligned with physical stocks
UX/UI
- Refreshment of site/brand pages based on any customer feedback
- Designing an intuitive, user-friendly website or app that makes it easy for customers to browse, search, and purchase products.Skills in E-commerce (7) eCommerce MarketingEcommerce SolutionsEcommerce WebsiteOnline storeShopify MarketingOnline EcommerceDigital CommerceWorks in E-commerce (4) Clients in E-commerce (4) The Good CartRetailOLLYPharmaceuticals & Biotech | localOLLYPharmaceuticals & Biotech | localOLLYPharmaceuticals & Biotech | local
Learn more about E-commerceDescription POSMs | Event & Venue Advertising | OOH (Out-of-Home advertising)Skills in Outdoor Advertising (5) Guerrilla MarketingDigital SignagePoster CampaignBillboard DesignOut Of Home AdvertisingWorks in Outdoor Advertising (4) Clients in Outdoor Advertising (4) CloseUpConsumer ElectronicsHorlicksBeverage | localFonterra BrandsFood | localHorlicksBeverage | local
Learn more about Outdoor AdvertisingDescription No description provided for this service.
Work in Public Relations (PR) (1) Client in Public Relations (PR) (1) HorlicksBeverage | local
Learn more about Public Relations (PR)Description No description provided for this service.
Work in Digital Strategy (1) Client in Digital Strategy (1) Marks & SpencerRetail | regional
Learn more about Digital StrategyDescription No description provided for this service.
Works in Online Advertising (3) Clients in Online Advertising (3) The Good CartRetailMarks & SpencerBeverage | regionalOLLYPharmaceuticals & Biotech | local
Learn more about Online Advertising
Team
10 members in Quirkraft's team
StoryOur team blends expertise and creativity. Dawn, our Account Director, excels in social media marketing and design. Rachel, our Creative Design Lead, crafts engaging online experiences. Wesley, our Graphic Designer, transforms graphics into storytelling visuals. Together, we deliver impactful results.
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Contact
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Details
https://quirkraft.biz
- HeadquarterJurong East Street 21, Singapore 609601, Singapore
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