Creative Navy
Only senior designers. Evidence-based approach.
Creative Navy is a UX/UI design studio that tackles complex, high-stakes projects for professional and industrial applications. Using an evidence-based approach, they create intuitive, resilient interfaces for sectors like healthcare, manufacturing, automotive, and energy. They are specialists in embedded GUIs and touch interfaces for mission-critical systems—from surgical and diagnostic devices to automotive HMIs and marine control panels in extreme environments. Their work balances design finesse with operational realities such as latency, constrained screen space, and use under stress, backed by rigorous testing for clarity, cognitive load, and performance in edge cases. Beyond embedded systems, they design technical tools for engineers, clinicians, and analysts: B2B platforms, native desktop apps for research, and real-time data visualization. Their process integrates deep domain understanding, regulatory awareness, and the logic of expert decision-making. With teams in London, Berlin, and Basel, Creative Navy blends global insight with Germanic precision and Swiss reliability. Clients like Miele, Bosch, and Ford value their mix of design excellence, engineering alignment, and strategic thinking. Customers: ✅ Automotive: Jaguar, Hyundai, General Motors, Mazda, Ford ✅ Medtech: B Braun, Medtronic, Zethon, UnitedHealth Group, Humana, Johnson & Johnson, HCA Healthcare, Merck, Siemens Healthineers, Gilead ✅ Saas: Hubspot, Adobe, Zendesk, eToro ✅ Technology: BAE Systems, Siemens, Infineon Technologies, Miele, Philips, Bosch ✅ AI: Perplexity, Arlq, Owkin ✅ Finance: JPMorgan Chase, Bank of America, Goldman Sachs, American Express, Barclays ✅ Public bodies: UNICEF, OECD, Government of Canada, GOV.UK (GDS), Bundesagentur für Arbeit ✅ Other: Amazon, Walmart, ExxonMobile, Hilton, Comcast, PepsiCo, Delta, Linde, Shell, Deutsche Telekom, DHL, E.ON, Discovery Channel 16 people in their team
Speaks English, German, Italian, French, Swedish... See more
99 projects in their portfolioWorks remotely across the globe
Sortlist member since 2018
Founded in 2009
19 awards conferred5/5
Services
5 services offered by Creative Navy
Description Our approach to design is mature and predictable. We're meticulous in discovering user needs, developing solutions and bringing you on the journey of figuring out what design options deliver what kind of results. We take the guess work, the subjectivity and the risk out of usability projects and give you a clear delivery plan where milestones are backed by useful deliverables.Skills in Ergonomy (UX/UI) (22) UX DesignUI DesignDesign ThinkingUsability TestingUser ResearchUser Experience DesignUser TestingUser JourneyUser Interface DesignCustomer Journey Mapping+12Works in Ergonomy (UX/UI) (78) Reviews in Ergonomy (UX/UI) (4) Lauren BayleyJordan YeatesSelena DacostaDavid CaladoClients in Ergonomy (UX/UI) (4) Infineon TechnologiesIndustrial Goods & ServicesSiemens HealthineersHospitals & HealthcareSiemensTechnology Hardware & EquipmentShellEnergy & Oil
Learn more about Ergonomy (UX/UI)Description Our UX agency adopts a holistic approach to product management, integrating user experience principles at every stage of development. Beginning with in-depth user research and analysis, we gain a deep understanding of our clients' target audience and their needs. This informs the creation of detailed user personas and journey maps, which serve as the foundation for iterative prototyping and testing. Throughout the development cycle, we prioritize user feedback and data-driven insights, ensuring that the final product not only meets but exceeds user expectations. By fostering collaboration between our multidisciplinary teams, including designers, developers, and product managers, we cultivate a culture of innovation and continuous improvement, resulting in user-centric products that drive meaningful impact and deliver exceptional value to our clients.Skills in Product Management (11) Project ManagementProduct DesignProduct DevelopmentMinimum Viable ProductProduct DiscoveryProduct ExplorationProduct Lifecycle ManagementProduct Roadmap DefinitionProduct ConsultantsProduct Strategy+1Works in Product Management (38) Review in Product Management (1) Linda RawlesClients in Product Management (4) Kingfisher UKRetailSiemens HealthineersHospitals & HealthcareSiemensTechnology Hardware & EquipmentBarclaysBanking & Financials
Learn more about Product ManagementDescription At our UX agency, we specialize in crafting web applications tailored for professional users, prioritizing functionality, efficiency, and user-centric design principles. Our approach is rooted in evidence-based design methodologies, where decisions are driven by rigorous analysis of user data, task workflows, and industry best practices. Through comprehensive user research, including interviews, surveys, and usability testing, we gain deep insights into the specific needs and pain points of professional users within various domains. These insights inform the creation of detailed user personas and scenarios, which serve as the foundation for our design process. We employ prototyping techniques to iteratively refine the user interface, ensuring seamless interaction and intuitive navigation. Additionally, we conduct A/B testing and analytics-driven evaluations to validate design choices and optimize user engagement. By integrating evidence-based design principles into every stage of development, we empower professional users with web applications that enhance productivity, streamline workflows, and ultimately drive tangible business results.Skills in Web Application (9) Web DevelopmentProduct DesignResponsive DesignSoftware ArchitecturePrototype DevelopmentWeb App DesignWeb DisplayComputer SimulationInternet of ThingsWorks in Web Application (31) Review in Web Application (1) Gianmaria BertacheClients in Web Application (4) RWEEnergy & OilCarl ZeissHospitals & HealthcareMunich ReInsuranceBeiersdorfHospitals & Healthcare
Learn more about Web ApplicationDescription At our UX agency, our approach to mobile app design revolves around a seamless fusion of creativity and functionality, placing paramount importance on intuitive user interfaces and engaging user experiences. We kickstart our process by delving into the specific requirements of the mobile platform, understanding its constraints and opportunities. Through meticulous wireframing and prototyping, we craft visually stunning designs that not only captivate users but also prioritize ease of navigation and accessibility. Our iterative design process involves extensive usability testing on various devices and screen sizes, ensuring optimal performance across the entire spectrum of mobile devices. By leveraging cutting-edge design trends and staying abreast of emerging technologies, we strive to push the boundaries of mobile app design, delivering innovative solutions that resonate with users and elevate our clients' brands in the competitive app market landscape.Skills in Mobile App (5) Mobile App DesignMobile CommerceMobile PrototypingApp DesigningConsumer AppWorks in Mobile App (28) Review in Mobile App (1) Tanja BerthuesClients in Mobile App (4) KellerRetailPrudentialBanking & FinancialsSainsburysRetailMarks and SpencerRetail
Learn more about Mobile AppDescription Designing websites for corporations with multiple geographic areas requires a nuanced understanding of diverse audiences, cultural sensitivities, and regional preferences. At our UX agency, we approach this challenge by employing a comprehensive research-driven methodology that begins with thorough stakeholder interviews and market analysis to identify the unique needs and expectations of each geographic region. We develop a cohesive information architecture that accommodates different languages, currencies, and regulatory requirements while maintaining brand consistency across all locations. Our user-centric design process involves creating customizable templates and modules that can be easily adapted to reflect regional variations in content and design aesthetics. Through usability testing and continuous feedback loops, we ensure that the website delivers a seamless and intuitive experience for users across all geographic areas, fostering trust, engagement, and brand loyalty on a global scale.Skills in Website Creation (6) Website RedesignWebsite OptimizationWireframe DesignWebsite DesignDark Mode DesignWeb DesignWorks in Website Creation (25) Reviews in Website Creation (2) Julia BeutnagelAndrei LincaClients in Website Creation (4) KellerRetailPrudentialBanking & FinancialsSainsburysRetailMarks and SpencerRetail
Learn more about Website Creation
Team
16 members in Creative Navy's team
StoryIn the realm of digital design, the Creative Navy UX Agency distinguishes itself through its team of seasoned professionals. With backgrounds steeped in cognitive science and engineering, each member brings a wealth of expertise cultivated through years of academic pursuit and practical experience. Notably, several tea
Awards
Creative Navy was awarded 19 times
Awwwards2024-03-01Site of the day
Design Preis Schweiz2024-06-01
Enterprise software awards2024-11-01
Fast Company Innovation by Design Awards2024-07-01Apps & User Experience
Reviews
21 reviews for Creative Navy
5/5
(21 reviews)
ML
Michael LorenzManager Elektronik und Software at Torqeedo
ServiceErgonomy (UX/UI)
SectorTechnology Hardware & Equipment
Team201 - 500
What was the objective behind your collaboration?Ein neues Design für unser User Interface
What did you enjoy the most during your collaboration?Die guten Designs und die Erklärungen die es begleiten
Michael Lorenz recommends this agency
SP
Scott ParryDigital Lead at Easyprint
ServiceErgonomy (UX/UI)
What was the objective behind your collaboration?Webapplication and mobile application for managing orders with tie in to CRM. User friendlyness, productivity, user satisfaction, return customers. It's in a B2B environment mostly
What did you enjoy the most during your collaboration?Good to see the designs in real time, good dialogue and the reveal of the thinking behind this and that
Scott Parry recommends this agency
TB
Tanja BerthuesCMO at Deep Eye
ServiceMobile App
SectorHospitals & Healthcare
What was the objective behind your collaboration?Das Ziel der Zusammenarbeit war es ein User Interface Interface für unsere App zu entwickeln. Wir haben Anforderungen definiert, aber das kreative Konzept und die Ausführung des UI blieb Creative Navy überlassen. Der Wunsch war es eine App zu haben die selbsterklärend ist und wo Nutzer nicht abspringen weil sie demotiviert werden.
What did you enjoy the most during your collaboration?Ich habe eine Zielstrebigkeit wahrgenommen, dass das Team von Creative Navy sozusagen nicht passiv Anforderungen umsetzt, sondern sich Gedanken darüber gemacht hat wie wir tatsächlich eine App entwickeln können die den Nutzern Spaß macht. Das habe ich zum Beispiel daran erkannt, dass sie Ideen auch hinterfragt haben, oder auch dass sie sich nicht selber mit egal was zufrieden geben. Ich hatte also den Eindruck, dass sie den Fortschritt des Designs vorantreiben.
Are there any areas for improvements?Nein
Tanja Berthues recommends this agency
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Contact
Contact details of Creative Navy
Details
- Headquarter207 Regent St., London W1B 3HH, UK
- Rudi-Dutschke-Straße 23, 10969 Berlin, Deutschland
- Grosspeteranlage, 4052 Basel, Schweiz
- Mauritskade 55C, 1092 AD Amsterdam, Niederlande
- Stenersgata 8, 0184 Oslo, Norwegen
- Via del Poggio Laurentino, 66, 00144 Roma RM, Italien
- Slottsbacken 8, 111 30 Stockholm, Schweden
- Calle de Covarrubias, 19, Chamberí, 28010 Madrid, Spanien