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Be-cause Integrated Communications

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Cape Town, South Africa
We believe that understanding the core purpose of a brand is fundamental to effective communication.
At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!
6 people in their team
Speaks English
14 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2012
13 awards conferred
5/5
(22 reviews)
Open website

Services

15 services offered by Be-cause Integrated Communications

Service name
Experience level
Related reviews
Starting from
  • Description
    We always start with your ‘why’ – taking the time to understand the purpose and strategic objectives that drive our clients’ businesses. From here, the ‘how’ is easy. We identify the best-fit approach to building your brand narrative, including unpacking complex content using relatable language that resonates with your target audiences. The result is an in-depth blueprint that is unique to each client and plots the way forward with clear actions and next steps.
    Skills in Branding & Positioning (8)
    Brand PositioningCorporate IdentityVisual IdentityBrand IdentityBrand DesignTarget Market DefinitionMessagingReport writing
    Works in Branding & Positioning (10)
    Traditional media: ESET - Branding & Positioning
    Traditional and social media: Red Cap Energy - Branding & Positioning
    Reputation management: Biovac - Branding & Positioning
    Traditional and social media: Homeward Bound Projects - Branding & Positioning
    Review in Branding & Positioning (1)
    Ade Ashaye
    Clients in Branding & Positioning (4)
    ESETInternet | international
    Red Cap EnergyEnergy & Oil | national
    BiovacPharmaceuticals & Biotech | national
    Homeward Bound ProjectsNon-profit | international
    Learn more about Branding & Positioning
  • Description
    We put your brand at the centre of industry conversations that apply to you. By tapping into current affairs and maintaining strong media relationships, we secure coverage in relevant, top-tier publications that are trusted by your target audience. Our tailored approach involves using your expert insight and unique data to unpack complex ideas for your target audience. This ensures that we can provide real value to the media and their readers – establishing our clients as the go-to for commentary and thought leadership in their sector.
    Skills in Public Relations (PR) (16)
    Brand PositioningMedia RelationsPress ReleaseCrisis CommunicationsMedia TrainingPR StrategyEventsinternal communicationsOnline Creative CampaignsOffline Creative Activations+6
    Works in Public Relations (PR) (9)
    Traditional media: ESET - Public Relations (PR)
    Traditional and social media: Red Cap Energy - Public Relations (PR)
    Reputation management: Biovac - Public Relations (PR)
    Traditional and social media: Homeward Bound Projects - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Nathan Geffen
    Romy Heldsinger
    Rhyan O'Sullivan
    Rebecca Pretorius
    Clients in Public Relations (PR) (4)
    ESETInternet | international
    Red Cap EnergyEnergy & Oil | national
    BiovacPharmaceuticals & Biotech | national
    Homeward Bound ProjectsNon-profit | international
    Learn more about Public Relations (PR)
  • Description
    Your brand’s reputation is a critical factor when it comes to business success. Through monitoring of brand perception, managing crisis comms, and prepping flexible response plans, we help clients to maintain a positive reputation in the face of difficult and complex circumstances.
    Skills in Corporate Communication (4)
    Corporate PublishingInternal CommunicationPublic AffairsCrisis communication
    Learn more about Corporate Communication
  • Description
    Our content connects you to your target audience. We don’t just fill up your social media feed with pretty pictures and surface-level posts; we create with intention. Each piece of content is an opportunity to demonstrate how your brand can add real value to a customer’s life, give them a glimpse of how things can be better with your product or service, and persuade them to take the first step.
    Skills in Content Strategy (9)
    CopywritingStorytellingcontent marketing strategykey messaging developmentcommunications blueprint developmentConsumer Content WritingNews Content WritingIndustry ResearchSocial Content Strategy
    Works in Content Strategy (4)
    Traditional and social media: Red Cap Energy - Content Strategy
    Traditional media: Crimson Education - Content Strategy
    Content creation: SmartStart - Content Strategy
    Community management: Witkoppen Clinic - Content Strategy
    Clients in Content Strategy (4)
    Red Cap EnergyEnergy & Oil | national
    Crimson EducationEducation | international
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Content Strategy
  • Description
    Social media strategy: Our creative social strategies aim to build community, increase follower base, encourage engagement and extend our client’s online reach. This includes paid social media ad management. Digital content creation: Leveraging an in-depth understanding of the digital media landscape, we curate content schedules and rollout strategies, including creating design work and finding relevant conversations to participate in.
    Skills in Social Media (13)
    Social Media MarketingSocial Media ManagementLinkedInFacebookSocial Media StrategySocial Media ContentSocial Media Servicessocial media analyticsSocial Media GrowthSM Analytics+3
    Works in Social Media (5)
    Traditional and social media: Red Cap Energy - Social Media
    Traditional and social media: Homeward Bound Projects - Social Media
    Content creation: SmartStart - Social Media
    Community management: Witkoppen Clinic - Social Media
    Reviews in Social Media (3)
    Dr Jean Bassett
    Elaine Ngwenya
    Catriona Loughran
    Clients in Social Media (4)
    Red Cap EnergyEnergy & Oil | national
    Homeward Bound ProjectsNon-profit | international
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Social Media
  • Description
    We use social media to build brand presence, keep audiences informed, and form engaged digital communities. Whether through organic content creation or paid social media ad management, we aim to maximise your visibility, generate leads, and ensure you stand out in the crowded online space. Our social media team uses data to identify trends and understand the nuances of your audiences response, so that we can make adjustments and shape the most effective strategy as we move forward.
    Skills in Community Management (14)
    Community ManagementSocial Media GrowthCommunity BuildingSocial Media EngagementInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community Management+4
    Works in Community Management (2)
    Traditional and social media: Homeward Bound Projects - Community Management
    Community management: Witkoppen Clinic - Community Management
    Clients in Community Management (2)
    Homeward Bound ProjectsNon-profit | international
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Community Management
  • Description
    Copywriting: We pride ourselves on delivering top tier written content across press releases, op-eds, newsletters, blog content and more. Report writing: Sharing data and research is a powerful way to establish industry expertise and secure media coverage. We work with clients to ideate and compile high-quality reports that position you as a leader in your industry. Whether you’re looking to showcase market insights, research results, or thought leadership, our team ensures that every report is well-researched, professionally written, and formatted to maximise its potential for media coverage and industry recognition.
    Skills in Copywriting (8)
    Content MarketingContent WritingNewsletterPress Release CopywritingCreative Copywritingblog contentArticle WritingReport Writing
    Works in Copywriting (7)
    Report writing: Payfast - Copywriting
    Traditional and social media: Red Cap Energy - Copywriting
    Reputation management: Biovac - Copywriting
    Traditional and social media: Homeward Bound Projects - Copywriting
    Clients in Copywriting (4)
    PayfastE-commerce | national
    Red Cap EnergyEnergy & Oil | national
    BiovacPharmaceuticals & Biotech | national
    Homeward Bound ProjectsNon-profit | international
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Skills in Digital Strategy (5)
    Online MarketingDigital Media MarketingDigital Marketing StrategyDigital MarketingWeb Marketing
    Works in Digital Strategy (3)
    Traditional and social media: Homeward Bound Projects - Digital Strategy
    Content creation: SmartStart - Digital Strategy
    Community management: Witkoppen Clinic - Digital Strategy
    Clients in Digital Strategy (3)
    Homeward Bound ProjectsNon-profit | international
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Digital Strategy
  • Description
    We help both local and international brands to tap into the South African market, based on the best-fit for their audience – whether it’s a big bash, an intimate gathering, or a purely digital campaign. We build launches around your target audience. The right combination of elements demonstrates that you understand your customers and what they need, making them more likely to trust whatever it is you are offering them.
    Skills in Event (3)
    Event ManagementConference OrganisationMedia roundtable
    Work in Event (1)
    Traditional and social media: DNAforAfrica - Event
    Client in Event (1)
    DNAforAfricaPharmaceuticals & Biotech | international
    Learn more about Event
  • Description
    Working with partners across the country, we conceptualise, script, and produce a range of live-action and animated videos to highlight our client’s impact.
    Skills in Video Production (3)
    Animated VideoPhotographyVideo Production
    Work in Video Production (1)
    Content creation: SmartStart - Video Production
    Client in Video Production (1)
    SmartStartEducation | national
    Learn more about Video Production
In need of one of those services?

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Team

6 members in Be-cause Integrated Communications's team

Be-cause Integrated Communications cover
StoryWe bring a unique approach to communications and PR. With a strong focus on building communication frameworks, we focus on designing and implementing engaging strategies that communicate the right message, to the right people, for maximum impact. Starting with the why, we ask the hard questions to uncover the Be-cause.
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Awards

Be-cause Integrated Communications was awarded 13 times

Best Brand Strategy Agency 2024 - South Africa (Global Business Insight Awards)2024-01-01
Shortlisted Best Companies to Watch 2024 (Business Insight Review)2024-01-01
Best Specialist Marketing Agency 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01
Pharma Brand Activations Company of the Year 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01

Reviews

22 reviews for Be-cause Integrated Communications

5/5
(22 reviews)
Review summary
AI Generated
Deep sector understanding
Strategic and proactive approach
Exceptional storytelling and messaging
Client-centric and collaborative
Consistent delivery and results

Sector Expertise

Clients consistently praise Be-cause's deep understanding of diverse industries, enabling them to tailor strategies and messaging that resonate with specific audiences and address complex topics effectively.

Strategic Storytelling

Be-cause excels at crafting compelling narratives and simplifying complex ideas, helping clients build brand awareness, credibility, and engagement across traditional and digital platforms.

Client Partnership

The team is described as proactive, caring, and collaborative, often going above and beyond to act as an extension of the client’s team and deliver on ambitious goals.

KR
Kate Rinehart-SmitPrincipal Behavioral Designer at ideas42
ServiceGraphic Design
SectorOthers
5/5

The Be-cause team supported ideas42 in the development of an in-depth 62-page case study-style report about a large education data platform in South Africa. They are proactive, communicative and responsive, and always willing to go the extra mile to ensure work is done to a high standard and within tight deadlines.

ServiceGraphic Design
SectorOthers
TH
Tamsin HodgsonMarketing Manager at ESET Southern Africa
ServicePublic Relations (PR)
SectorOthers
Team51 - 200
5/5
Verified review

The Be-cause team has been a strategic and trusted partner in building ESET’s visibility and credibility across South Africa, and in key regions of Southern, East, and West Africa. Their Africa PR expertise – rooted in country-specific relevance and storytelling – has helped us stand out in a crowded cybersecurity landscape. From securing top-tier coverage and spotlighting expert spokespeople to elevating our Threat Report through data-driven narratives, Be-cause has consistently added value. Their deep understanding of regional dynamics and ability to simplify complex cybersecurity topics has made them an invaluable extension of our team.

ServicePublic Relations (PR)
SectorOthers
Team51 - 200
TC
Terri ChowlesPR & Content Lead at Payfast by Network
ServicePublic Relations (PR)
SectorBanking & Financials
Team51 - 200
5/5
Verified review

Be-cause has been a part of the Payfast team since our startup years playing an important role in the storytelling of the brand as we've grown. They were instrumental in the development of the first-of-its-kind State of Pay industry report, which has become an annual staple that both media and our merchants look forward to. On the traditional PR side, the Be-cause team were strategic in writing and distributing press releases to announce product launches and unpack niche concepts for our target audiences. They also kept tabs on trends and current affairs for us to tap into - keeping Payfast at the centre of the conversation. Overall, the Be-cause team are always proactive in coming up with new ideas and ways to tell our brand story. It's been great to work with a team that really cares about the work that they're doing.

ServicePublic Relations (PR)
SectorBanking & Financials
Team51 - 200
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Contact

Contact details of Be-cause Integrated Communications

Details

http://be-cause.co.za
  • Headquarter1 Wyndover, Unit 205, 33 Belvedere Rd, Claremont, Cape Town, 7708, South Africa
  • Regal House, 4 Vanguard Wy, London E17 6RW, UK
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